Monday, November 17, 2008

On the wire


Everything is connected to everything else, and this point was driven home just the other day when Lisa Davis, Senior Marketing Manager of Marketwire stopped the college to chat with my PR class.

Marketwire is a full-service newswire and communications service. It distributes news and information globally through both traditional and new media methods.

Lisa’s visit highlighted just how connected the communications world is, and has to be. It is services like this that explain how news can travel so fast and how people can locate those who can best help spread their message. There is an online tool called MediaHub, which assists PR practitioners with finding journalists that would be interested in their targeted message. This developed communications network allows for more efficiency.

The workplace is evolving and changing, just as the tools within it. Lisa’s visit emphasized just how important it is to stay on top of the evolutions to continue to be successful and informed.




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